As an expert law firm marketing company Chicago-based, the company know that the number and quality of online lead your getting and the conversion rate of your website are what defines your success.
The Unique About the Approach to Digital Marketing
Many digital marketing agencies can promise you results, but the company that has been delivering results for over 10 years now and have turned it into an exact science. The company’s online marketing for law firms team based in Chicago has developed a way of estimating your possible ROI on working with the company during the very primary stage of partnership so that you know exactly what results to expect. The company does it through competitor analysis and selection of the most effective online marketing channels for your company including PPC, SEO, Inbound Marketing and Social Media.
Choosing a Digital Marketing Company to Work With
A smart business owner needs to consider multiple factors when choosing digital marketing company to work with that specializes in law firms: previous client success stories, technical skills, experience in the industry, but most importantly the ability of the marketing specialists to create top-converting legal websites. You will enjoy a high marketing ROI and quick growth if you have a website that makes people fill out your contact form or call you but you will waste time and money on advertising only to see prospects exiting your web page and calling your competitors if your website doesn’t resonate with potential clients. It is the time you transform your site into a 24/7 sales rep and our Chicago based legal marketing specialists would be happy to help you achieve that.
The Website Functionality
Many law firms forget that an excellent user experience starts with having a secure and fast website in their strive to offer a lot of content. Invest in the technological improvement you need in order to offer your possible clients great user experience and a peace of mind with regards to their personal data. If your website takes more than 2 seconds to load, each second increases the bounce rate. A modern chat system is another functionality worth implementing which is a step up from a good contact form. Either way, you have to take every opportunity to put this call to action in front of your visitor and your website needs to provide a clear and compelling call to action. Don’t forget to take as much contact information as possible from every lead, but at least taking an e-mail is a must.
Above the Fold Items
What you put above the fold on your attorney website is incredibly important because that is the first thing that people see when they land on your home page. The company ensures that the above the fold items include a memorable logo, intuitive navigation menu, concise sales copy, contact number, stunning hero image, value-adding headline, clean & clear layout and a strong call to action.